The failure of Google Buzz

Google Buzz was first released in early 2010, however it did not receive much attention as Google+ did. Google Buzz aims to integrate Gmail and microblogging together for users to share photos, videos, links and status messages. The time it enters the social networking market was the time twitter and Facebook are dominating the world, there is no space for Google to have a new social network which does the same thing, and with epic privacy issues when it released. The number of people who are using this is really minimal.

I’ve never used and barely heard any information about this social network. Google Buzz now has launched its own mobile phone application and now the first priority they mentioned is “Share publicly or privately.” Its iPhone application also seemed to address the privacy issue problem.

Since Google Buzz has integrated with Gmail, and despite the fact that it can share multimedia files (pretty much all social networks do now…) It is really hard for Google Buzz to win over users’ preference over a could of social networks.

The new functionality it now adds is to allow users to tag their location, which can be viewed on Google Maps. Buzz now also provide create a buzz community on Google map and allow users to send voice messages to fellow users as well.

All these features Google Buzz now seems better and has integrated with the latest social network technology, but there is one aspect I want to address about social networking applications is their brand name. Compare with Google+, Facebook or Twitter, the word “buzz” in Google Buzz is really annoying and irritates me when I heard the name, let alone use it everyday. As a potential user, I am not attracted by the sound of this social networking brand at all.

For social works, apart from functionalities, UI design and user-experience, the marketing side is also vital when establish a brand from a scratch. So if developers want their app to attract users, they’d better give them a good name.

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